autoTRADER.ca report: modest impact on vehicle pricing

Marketplace data from autoTRADER.ca’s March 2020 Price Index report indicates that there has been a modest impact on Canadian vehicle pricing through the early days of the novel coronavirus pandemic.

The national medium price of a vehicle (cars, SUVs and trucks) jumped 0.3% year-over-year in March to $40,055, while used vehicles were up 0.4% YOY to $18,980.

“When compared to the price of a new vehicle last month, this accounts for a 0.2% decline,” said autoTRADER.ca in its report. “Meanwhile, the average used vehicle price of $18,980 accounts for a 0.4% increase year-over-year and a 0.1% decline month-over-month. There is no indication of substantial pricing changes at a high level, although that is expected to change as current market conditions evolve.”

Divided by body type, the price of new cars increased by an average (median) of 3.4% to $28,463, while used cars were flat and stayed at $14,995. New SUVs were down 2.7% to $37,677, as were used — by 3.0%, with a price of $22,295. New trucks were up 3.5% to reach $54,925, while used trucks were down 1.7% to a price of $29,487. All percentages are YOY.

“Used vehicles have also experienced a slight dip, with both SUVs and Trucks down 0.9% month-over-month,” said autoTRADER.ca. “Prices for used Sedans however have remained flat month-over-month and continue to remain the most economical body type on the market.”

In North America, the median price of new vehicles was $51,225 in March — up 6.5% YOY. And used vehicles were down 4.3% YOY with a median price of $20,000. In Asia the median price of a new and used vehicle increased, and in Europe the price declined for new vehicles only.

In Canada, the national median price of a new vehicle increased YOY in March in every province except Manitoba and Saskatchewan. For used vehicles, it varies per province: the price was flat in British Columbia, increased in Manitoba, Saskatchewan, Quebec, Ontario and the Atlantic region, but declined in Alberta.

“In Atlantic Canada, used vehicles experienced the largest month-over-month increase of 4.9% and a year-over-year increase of 5.3%,” said autoTRADER.ca. “We are also seeing an increase in the Alberta used vehicle market, which is up 1.8% month-over-month. The markets in Ontario and Manitoba and Saskatchewan are experiencing the inverse, down 1.1% and 1.0% respectively compared to February 2020.”

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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