Toyota Canada and its dealers have teamed up with Canadian Blood Services and Héma-Québec to communicate the importance of donating blood, even amid the COVID-19 crisis.
The OEM expanded its existing relationship with the organizations by donating more than $1 million worth of advertising time, through television ad space and a coordinated online and social campaign. The goal is to remind Canadians that there is an ongoing need for donations of blood and blood products.
“Our partners at Canadian Blood Services and Héma-Québec suggested that, along with our dealers across Canada, we could do our part by spreading the message that blood will continue to be necessary to help patients in Canada in the months ahead,” said Stephen Beatty, Vice President, Corporate, Toyota Canada Inc. “One powerful choice people can make is to book an appointment to donate blood or register online to become a stem cell or organ donor.”
Toyota and Lexus dealers across the country are also doing their part at the local level by regularly supporting their communities by providing shuttle vehicles, hosting blood donor clinics, and donating advertising space to help Canadian Blood Services recruit donors.
For more information, or to donate blood, visit Canadian Blood Services or Héma-Québec.
