Moderator Jason Stein; Bev Goodman, Ford; Jeff Hines, Stellantis; Kristian Aquilina, GM, on stage at CADA Summit.
It was a rare sight to see the three Canadian leaders from Ford, General Motors, and Stellantis all sharing the same stage on Wednesday, Feb. 12, 2025, at the sold-out CADA Summit.
The leaders of the Detroit “Big Three” automakers took part in the annual conference held by the Canadian Automobile Dealers Association. The event is designed to brief CADA’s dealer members about the forces of change impacting Canada’s auto retail sector. The dealers in the room were able to hear about how they are preparing for the year ahead.
The session was moderated by journalist Jason Stein, host of the Cars & Culture radio program on SiriusXM. Joining Stein were Bev Goodman, President and CEO of the Ford Motor Company of Canada; Kristian Aquilina, President and Managing Director of GM Canada; and Jeff Hines, President, Canada, Stellantis North America.
The three leaders shared their thoughts on some key topics, like OEM-dealer relations, zero-emission incentives, the current business climate, and factory image programs. One thing they stressed was focusing on controlling what they can control within their own companies and in partnership with their dealers.
Bev Goodman, Ford; Jeff Hines, Stellantis; Jason Stein, journalist; Kristian Aquilina, GM
As leaders, they said it can be a difficult situation not to be able to provide more clarity and certainty for their teams in such an unpredictable environment, but they said by listening to dealers and their customers, they can focus on delivering more value. They reinforced their support for their dealers, and applauded their resiliency for always managing to successfully navigate through difficult times.
Look for more exclusive CADA Summit coverage from Canadian auto dealer in our e-news next week.
TD Auto Finance is the event’s exclusive sponsor.
