TRADER Corporation launched a new Remote Selling Suite aimed at facilitating the way Canadian dealers digitally connect with their customers, as the novel coronavirus situation continues to impact consumers around the globe.
The company wants to arm dealers with the tools they need to adapt to a rapidly changing environment, where consumers are stuck at home and are browsing the Internet more often.
TRADER said the suite of tools “enables dealers to carry out everyday sales operations online via the autoTRADER.ca marketplace, while complying with nationwide social distancing practices and provincial closures.”
The news follows the company’s previous statement in March about offering savings to dealers through its autoTRADER.ca marketplace products.
The new suite includes several features, with new offerings will be added in the coming months. The following features are available to dealers now:
- inventory tool Reserve It!, which allows customers to reserve a vehicle via credit card deposit;
- OTL Events, which is located in the Vehicle Details Page and allows dealers to highlight important information like up-to-the-minute details on current dealership policies; and
- personalized chat platform Real Time Chat is meant to offer dealers a dedicated channel to connect with customers directly, via mobile or desktop inventory listings, and share video walkthroughs of vehicles in real-time.
“Dealerships across the country are encountering a need to shift elements of their operations online,” says Jill Hadfield, Chief Product Officer, TRADER Corporation. “We are dedicated to helping our partners successfully navigate this transition with access to best in class remote sales tools that will help dealers bridge the gap and create meaningful connections.”
More information about the Remote Selling Suite can be found here.
