Yolanda Biswah, Canadian Black Book’s Director of Sales and Customer Experience, has been promoted to Vice President of Sales after demonstrating “amazing leadership potential” over the past five years, according to the company.
Biswah enters the role with 20 years of experience in sales and customer support management roles — 14 of which were spent in the automotive industry. She will be taking on leadership responsibility for all of the company’s Canadian licensing (in terms of data-related products).
“I’m excited for this new challenge and look forward to helping the team to continue to build on our relationships in the Canadian automotive industry,” said Biswah. “I am so proud to be part of a leadership team and company that continues over half a century of being Canada’s most trusted brand for accurate valuation data.”
The new VP of Sales joined Canadian Black Book in November 2015. The promotion puts her on a path to lead the company’s sales strategy, along with the introduction of new products in 2020.
