More vehicle manufacturers are looking at mobile apps as a strategy to provide a better experience to their customers.
The latest example comes from Fisker; the automaker recently opened reservations of its new electric luxury SUV, known as the Ocean, to the U.S. — and consumers can reserve the vehicle either through its website or via its mobile app.
“Our mission is to become the No. 1 e-mobility service provider on Earth, featuring the world’s most desirable and sustainable vehicles while shaking up the old automotive industry model — from the way a customer attains a vehicle, chooses affordable insurance, services a vehicle to the overall mobility experience,” said Henrik Fisker, chairman and CEO of Fisker Inc.
Fisker calls its native app an “industry-first mobile app-based flexible lease model” that features an innovative customer experience that is both convenient and hassle-free. Car shoppers can reserve the vehicle with a flexible lease program, which means no long-term contracts. Maintenance and repair is on demand, the OEM offers individualized insurance quotes, and finance options are “easy” and not complicated.
“Customers will be able to see the vehicles and option packages when we begin rolling out our experience centres in shopping districts and airports, as well as book test drives through our app closer to the start of production,” said Fisker.
The vehicle’s official reveal will take place in January 2020, while the actual arrival date in the U.S. is 2022.
