The Dealer.com advertising solution, meant to help increase and enhance a dealer’s ability to widen their reach and drive relevant traffic to their company website, is now available through Cox Automotive Canada.
“We are very excited to offer our Dealer.com Advertising solution to Canadian dealers through Cox Automotive Canada,” said Maria Soklis, President of Cox Automotive Canada. “Localizing our product offering will allow us to continue to enhance the product in a way that best makes sense for our clients.”
Dealer.com helps ensure the vehicles a dealer is selling reaches the most likely buyers. The company also helps dealers track and monitor ROI in real-time, and execute strategies that can be adapted as the situation requires.
According to their news release, the benefits of the platform include:
- Coverage, reach, and data that leverages the reach and data from Cox Automotive, which touches 75 per cent of all vehicle transactions in North America.
- A full suite of digital marketing offerings (websites, digital retailing, managed services, etc.) that provide dealers with aligned campaigns and creative elements that facilitate a cohesive shopping experience.
- A single sign-on platform and on-demand reporting. It also allows you to be present and relevant during moments that matter, with mobile-friendly display ads. Expanded text ads, mobile call extensions, price extensions for paid search as well as access to Facebook’s extensive mobile traffic volumes are also provided.
- A proprietary in-house managed automotive-specific ad platform that enables the company’s strategists to optimize ROI for clients.
