Wheel’s Automotive Dealer Supplies will provide certified pre-owned (CPO) merchandising and marketing materials to Kia Canada, under an agreement that kicks in January 12.
Canadian Kia dealers will be able to source Kia-approved merchandising through a branded web portal, while Wheel’s simplifies ordering and distribution by handling the transaction details
The partnership will give Kia dealers “class-leading print, point-of-purchase and other essential marketing materials,” says Stephane Lubin, manager, national remarketing and CPO, Kia Canada.
Based in Niagara Falls, NY, Wheel’s provides many dealers and OEMs in the U.S. with merchandising and in-house client services that include creative design, signage manufacturing, print-on-demand and warehousing and distribution.
