Dealertrack Technologies is now offering a desking solution as part of its F&I solutions, thanks to an exclusive partnership with DealerCorp.
The company said its desking technology will enable dealers to work collaboratively with customers in real-time to structure deals and payment options, help create customer satisfaction and confidence through transparency and streamline workflow.
The solution is powered by DealerCorp’s technology.
“The car shopping experience continues to be the key to closing deals and creating a satisfying customer experience,” said Mark O’Brien, senior director, Dealer Solutions, Canada, for Dealertrack, in a written release.
“Working on the structure of a car purchase, including financing while the customer is in the store, can be the difference between making the sale or having the shopper walk out the door. This tool will help to enrich the buying experience for the customer by providing a greater level of transparency and professionalism during the process.”
“The partnership with Dealertrack was exactly what we were looking for. Not only are we thrilled to get this exciting product to market with such a dynamic company, but more importantly we are combining the unique technologies of both organizations. This new partnership will develop innovations that we believe will take the automotive retail experience to the next level,” said Gordon Leach, CEO of DealerCorp, in a written release.
Canadian dealers can watch demonstrations of the new desking solution at the Dealertrack booth at the National Automobile Dealers Association Convention & Exposition (NADA) March 31-April 3, 2016, in Las Vegas, Nev.
