With the days of classified advertising behind us, dealers have entered a new digital world that’s left them struggling to figure out how to best reach their audience.
That’s where Naked Lime comes in.
The digital marketing and advertising firm offers a suite of solutions across the entire digital spectrum that are geared specifically towards auto dealers. The company also says it uses data to help dealers make decisions.
To learn more about Naked Lime, Canadian auto dealer interviewed key members of the company’s executive team at the magazine’s offices in Markham, Ont.
In this video interview, Chris Walsh, Vice-President of Sales and Pat Horne, Director of Product Planning, answer key questions about the company — including the meaning behind its name — the new world of advertising, dealership websites and the mobile experience.
You can watch the full video on Canadian Automotive Video.
