Diamond Kote is looking sharp.
The provider of automotive insurance and protection products has undergone an extensive brand makeover, reflected in its updated website.
Gone is the old logo with its white and black colour scheme. In its place is a new logo stamped on all products, a fresh colour scheme and a more modern typeface, said the company.
The rebrand also includes updated messaging and reorganized product architecture to help customers locate the right tools.
These changes are also reflected on the Diamond Kote website, which has been updated with a new look and better usability, said the company.
Viewers will notice a new “find the right Products” feature, new dealer resources section and an updated FAQ section with more answers to common questions, said the company.
Diamond Kote said the new banding and updated website are the result of intensive research designed to enhance customer experience.
