Leading digital marketing solutions provider Search Optics has announced the launch of a next-generation certified pre-owned (CPO) inventory platform for Jaguar Land Rover North America. These new CPO websites (one for Jaguar and one for the Land Rover brand) serve as a centralized online sales and lead generation platform, empowering consumers to find their vehicle of choice within dynamic inventory data supplied by more than 400 Jaguar and Land Rover retailers across the U.S.
“Offering the ultimate combination of speed, accuracy and vehicle selection, the new platform is designed to allow consumers to instantly locate the luxury car they want, while giving Jaguar Land Rover a powerful new way to increase pre-owned inventory sales across the U.S.,” said Troy Smith, President & Founder, Search Optics. “We’re proud to have been selected by Jaguar Land Rover to deliver this exciting new tool to support their U.S. retailers and provide a powerful end user experience to their U.S. customers.”
The patent-pending, cloud-based platform represents the first in a series of new offerings that Search Optics will unveil this year to underscore its best-in-class approach to digital marketing and automotive website design. The Jaguar Land Rover platform is not only SEO optimized, but also built to address changing industry developments in the area of search. Backed by the power of Elasticsearch search engine technology and high-performance, document-based databases, it features a responsive web design to facilitate easy viewing and navigation across a wide range of devices — from mobile phones and tablets to desktop computers.
Early indications show that retailers are finding that the platform serves as a valuable lead funnel for their businesses, and it saves them time by synchronizing up their entire certified pre-owned inventory automatically. Jaguar Land Rover has said it is anticipating that sales and conversation metrics will increase as a result.
“From ease and speed of use for the consumer, to multi-device support, Search Optics has designed the platform to not only showcase our available inventory nationwide, but to also offer consumers a more compelling call to action than traditional tools of this kind,” said Kim Kyaw, Manager, Digital Marketing and Social Media for Land Rover North America. “With thousands of vehicles featured – complete with pricing, vehicle history, photos and, soon, video – we’re now in a position to provide consumers with the industry’s most convenient one-stop shopping experience for finding their next pre-owned luxury vehicle.”
Leveraging its years of auto industry experience to provide a custom solution for Jaguar Land Rover, Search Optics also drew upon the success of its own integrated digital marketing platform, which supports more than 1,000 automotive dealers with proven, results-driven performance. To find out more about the new websites visit: http://www.used.jaguarusa.com/ and http://www.cpo.landroverusa.com/
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