At the 17th annual Digital Dealer Conference and Exposition in Las Vegas (September 23-25), DealerRater, recognized as the premier car dealer review site, announced the release of LotShot, a web application that helps dealership employees easily snap and share customer photos via email at vehicle delivery. The app is designed to further cement the dealership/customer relationship post-sale and dramatically improves the dealership’s chances of receiving an online review on DealerRater.
The LotShot app is accessible from any desktop computer, tablet or mobile device, and is offered as a complimentary feature for dealerships who subscribe to one of DealerRater’s current Certified Dealer Program packages. Shared via email, the photos capture customers as they receive the keys to their new vehicle and provides them with a keepsake of their shopping experience. The emailed photos are accompanied by a request for customers to share their dealership experience with other in-market shoppers on DealerRater.
“Collecting a steady stream of reviews is a critical ingredient for dealerships to maintain a strong online reputation and ultimately build trust with consumers,” said DealerRater CEO Gary Tucker. “LotShot adds an element of fun to the review collection process by capturing the excitement of the moment a dealer’s customer receives his or her new car.”
Data gathered from a LotShot pilot test with dealerships also revealed that nearly 50 per cent of customers who received a LotShot photo also wrote a review on DealerRater.
Check back with canadianautodealer.ca as we bring you additional, exclusive coverage regarding LotShot and how it’s impacting the customer/dealer experience.
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