Customer challenges along with the tools and information required to meet them highlighted discussions at the annual Manheim Canada Client Advisory Board (CCAB) meeting in northern Ontario. The country’s top national remarketers engaged with senior leaders and product experts from Manheim for two days of discussion and learning.
Janet Barnard, executive vice-president and chief operating officer for Manheim, Nick Peluso, senior vice-president of customer management, along with senior leadership from Manheim’s product development group, operational excellence team, and other leaders from across the organization, kicked off the event with an afternoon of updates and discussion.
Working from a list of topics submitted by customers, Manheim leaders shared ideas that prompted additional thoughts from the participants.
“We wanted to show our customers how carefully we listen to them and how seriously we take finding solutions to their challenges,” said Barnard. “We were pleased to share some new solutions we’ve brought to the market as a direct result of feedback from CCAB members.”
An interactive showcase featuring new and “coming soon” products and services which bring some of the industry’s most innovative thinking to the market — both online and in the lanes highlighted day two. Customers also had the opportunity to learn from the latest research done in Canada by Manheim’s Customer Research and Insight team, and spent some time getting to know more about the staff and operations of Manheim’s newest location in the west: Manheim Edmonton and Source Auto Auction.
“Our goal was to provide a collaborative and productive session for the attendees,” said Peluso. “We also want to reinforce our commitment to this market, and the value we place on customer input. I’m very pleased with the feedback we’ve heard so far.”
