Ottawa-based loyalty/rewards technology and service provider Ackroo Inc., has been chosen by the Dilawri Group of Companies’ Saskatchewan dealerships to power their Dilawri Advantage Program. The new arrangement will see the Dilawri Advantage Program initially implemented in seven Regina area stores, providing their customers with a loyalty program as a reward for loyal patronage. The Dilawri Advantage Program allows customers to earn loyalty dollars for purchases that can be redeemed for service, parts and accessories at any of the participating Dilawri Group dealerships.
Dilawri will be using Ackroo’s DealerCard to power the Advantage Program. DealerCard is a turn-key loyalty program specifically designed for the automotive industry to allow independent automotive dealerships and dealer groups to reward customer loyalty, boost customer retention and create new revenue streams.
The Dilawri Group’s seven Saskatchewan dealerships are part of over 46 retail stores representing 29 automotive brands owned and operated by the Dilawri Group of Companies, which covers locations in the provinces of Ontario, Saskatchewan, Alberta and British Columbia.
“The launch of the Dilawri Advantage Program is another example of the Dilawri Group’s ongoing commitment to delivering superb customer service. We are pleased to partner with Ackroo and Peter Hucul, DealerCard agent, to launch our own loyalty rewards program that is both easy to use for our dealerships and is a seamless experience for our customers,” said Allen Lamoureux, regional director of operations for the Dilawri Group of Companies.
“We chose Ackroo’s DealerCard program for the flexibility, affordability and immediate business impact that we were looking for in a loyalty solution, along with their intimate understanding of the automotive industry. We look forward to working with Peter and Ackroo as we roll out the Dilawri Advantage Program.”
“The Dilawri Group of Companies is a proven leader in the automotive industry and we are honoured to welcome them to the Ackroo family,” remarked Eamonn Garry, chief executive officer at Ackroo. “Our partnership with the Dilawri Group of Companies is in line with our plan to expand our support of larger businesses such as automotive dealerships and dealer groups; the launch of the Dilawri Advantage program is another significant proof point in this strategy and speaks to the fact that all businesses, big or small, can benefit from Ackroo’s loyalty and rewards solutions.”
