Yesterday, Cadillac announced enhancements to its certified pre-owned vehicle programs in the U.S. These enhancements mean that the brand’s Certified Pre-Owned program will extend vehicle coverage to match new-vehicle bumper-to-bumper warranty for up to six years or 70,000 miles (113,000 km), whichever comes first.
Additionally, Certified Pre-Owned vehicle owners will also be offered complimentary 24-hour roadside assistance, courtesy transportation and a three-month subscription to OnStar and SiriusXM Satellite Radio, among other conveniences.
“Enhancing the Certified Pre-Owned program adds valuable benefits for customers and the entire Cadillac brand,” said Chase Hawkins, vice-president of Cadillac U.S. sales and service. “Improving Certified Pre-Owned supports the ongoing long-term increase in resale value, and is another tool that will enable us to attract new customers.”
Most owners of 2011 and newer models also will be eligible to purchase Cadillac’s Premium Care Maintenance. Previously reserved for new vehicles only, Premium Care Maintenance covers oil and filter changes, engine air and cabin filters, tire rotation and multi-point vehicle inspections at owner’s manual-recommended intervals.
The popularity of leasing in the luxury market creates a strong supply of pre-owned vehicles. Enhancements to the pre-owned certification match Cadillac’s expanding product portfolio in terms of elevating resale value. Cadillac’s expanded product portfolio has driven a 37-per cent increase in U.S. sales so far in 2013.
“We expect lease returns to double this year, making it an ideal time to deliver further enhancements for customers,” Hawkins said.
