Cadillac dealers in Canada will have a chance to raise their profile this year, thanks to a pair of new performance-inspired, limited edition models.
Featuring custom paint, these two new offerings will join the existing CTS coupe and V-Series product lines.
The first is dubbed the Silver Frost Edition and will be limited to a total production run of 100 cars (CTS-V coupes) featuring a special low-gloss matte paint finish.
The other special CTS, called the Stealth Blue Edition, which sports a vibrant new color in a more traditional metallic finish, will be available on the CTS Coupe and also the high-performance CTS-V in coupe, sedan and wagon body styles.
“Some color hues, such as blues, grays and reds easily identify with performance and velocity,” said Michelle Killen, lead creative designer for exterior paints. “Both Stealth Blue and Silver Frost are very expressive but still true to the luxury and exclusivity that a Cadillac represents, which were driving factors in the creation of the color.”
Production of both models will begin in March, though the Silver Frost Edition will be allocated to just a select few stores. Nevertheless, both it and the Stealth Blue Edition, along with the new 2013 ATS, should give Cadillac dealers a great opportunity to increase their brand exposure and business during the traditionally hot spring selling season.
