Original Equipment auto parts e-commerce technology provider OEConnection, has introduced ConsumerLink, a new parts e-commerce solution for dealerships, designed to help them unlock new revenue streams by reaching Do-It-Yourself (DIY) and other online, direct-buying consumers.
DIY and direct-buying is an industry segment projected to grow by more than 11 per cent, to $3.5 billion U.S. in revenues during 2013.
Featuring a customizable, dealer-branded website, ConsumerLink gives consumers access to the most user-friendly replacement parts ordering platform in the market, including complete OEM parts catalogues, detailed parts diagrams and VIN-decoding capabilities that help users identify the parts needed for their vehicle repair. ConsumerLink is also designed to provide dealers quick and easy integration with current dealer websites or it can be implemented as a stand-alone site.
Furthermore, the solution enables dealers to process orders within their existing OEConnection e-commerce platform, currently the system of choice at more than 13,000 franchised new car dealerships across North America. ConsumerLink includes all of the tools needed to succeed in online parts sales — from customizable pricing and promotions functionality to multiple delivery and payment options, including all major credit cards. In addition, built-in reporting and analysis tools provide dealers with decision-making data about their online sales and customers.
“Much like our wholesale parts e-commerce solutions, the goal of ConsumerLink is to help dealers sell more OE parts, increase efficiencies and improve customer satisfaction,” declared Chuck Rotuno, OEConnection’s President & CEO. “Dealerships are increasingly investing in digital technology to reach online customers, but many draw the line at parts e-commerce websites because of limited search capabilities and unfriendly user interfaces,” he said.
“ConsumerLink closes the gap by offering not just easy setup and comprehensive tools to tap into this revenue stream, but by also coming from a trusted name and partner in automotive technology.”
Available to dealerships for a low, monthly cost, OEConnection says that a dealer-branded ConsumerLink website can be up and running in as little as a few hours. OEConnection will be showcasing ConsumerLink at the 2013 NADA Convention and Expo in Orlando, Fla. this coming weekend followed by a national rollout during 2013.
