In effort to improve customer experience performance across the company, Volkswagen of America has launched a specific organization dedicated to the task and has appointed its former head of sales, Mark Barnes, to run it.
In his newly created role, Barnes will be responsible for determining and implementing strategies and initiatives to support customer experience in all VWoA business activities, which includes integration at both corporate and retail levels.
“We know we need a systematic approach to better manage the entire customer experience within VW,” said CEO of Volkswagen Group of America, Jonathan Browning.
“Now that we’ve put actions in place to address the customer voice in the product development process and built a strong Quality organization, this is the next step in improving the foundation of our business.”
