CarGurus has signed a multi-year partnership with the NASCAR Canada Series, becoming a presenting partner and the series’ official automotive marketplace.
The agreement includes entitlement sponsorship for two races, beginning with the CarGurus 200 at Canadian Tire Motorsport Park in Ontario, which opens the NASCAR Canada season. The online automotive marketplace joins Pinty’s and NAPA Auto Parts as presenting partners for the racing series.
“We are thrilled to welcome CarGurus as a Presenting Partner of the NASCAR Canada Series and a race entitlement partner at CTMP,” said Alan Labrosse, General Manager of NASCAR Canada, in a statement. “CarGurus has become a trusted guide for consumers and dealers throughout the car buying and selling experience, and we look forward to working together to reach racing fans across Canada.”
CarGurus said the partnership will include branding across NASCAR Canada events, digital activations and fan engagement programs throughout the season. The company, which operates an online vehicle shopping marketplace, said the sponsorship aligns with its continued growth in Canada, where it has operated for 10 years.
“After 10 years in Canada supporting millions of shoppers, our mission to help shoppers feel confident they’re getting their best deal is stronger than ever,” said Dafna Sarnoff, Chief Marketing Officer at CarGurus.
CarGurus said its platform includes pricing tools, deal ratings, vehicle history information and online financing features aimed at helping consumers compare vehicles and dealership listings.
The NASCAR Canada Series is scheduled to hold events across several Canadian markets during the 2026 racing season.
