As electric vehicle manufacturers continue to enhance the appeal of their vehicles, SiriusXM is among the many avenues they are taking. It will now be available to customers of new and existing Rivian R1T and R1S models, highlighting a collaboration between SiriusXM and the EV maker.
That collaboration will see the direct integration of SiriusXM into Rivian’s in-vehicle software. Rivian owners of the specific models offering the integration will be able to opt in and activate a three-month trial subscription on their vehicle’s centre display.
“We are thrilled to partner with Rivian, and to help Rivian customers get closer to the music and entertainment they love, continuing to connect listeners wherever they go,” said Rob Keen, Senior Vice President of Sales & Marketing at SiriusXM Canada, in a statement.
In another statement, Wassym Bensaid, Chief Software Officer at Rivian, said their focus is to continue to enhance the ownership experience by evolving their vehicles with software updates. “This collaboration with SiriusXM brings a digital integration that offers a smooth and intuitive experience, available to owners through a simple over-the-air update.”
SiriusXM Canada said the trial subscription includes its full lineup of content, access outside the vehicle through its app, and on connected devices and speakers at home.
