Steele Auto Group is celebrating its 10th anniversary milestone partnership with The Leukemia & Lymphoma Society of Canada by giving back to the community once more.
To commemorate the decade-long collaboration, the group will be donating $50 from every new and used vehicle sold at any of its 59 dealerships across Atlantic Canada, between Sept. 3 and Oct. 25, to LLSC as part of its 10th annual Teddy Bear Campaign. Each purchase also includes a teddy bear delivered to a family impacted by blood cancer. Last year, the campaign raised over $191,000.
“Our partnership with the Leukemia & Lymphoma Society of Canada has been incredibly meaningful, not just for our team, but for the entire community,” said Kim Day, Chief Operating Officer of Steele Auto Group, in a statement.
The group considers itself a dedicated ally in the fight against blood cancers, since as far back as 2015. It has raised more than $1.7 million toward helping LLSC fund life-saving research and provide support to families.
In recognition of these efforts, LLSC’s President Alicia Talarico said Steele Auto Group has been named the official partner of the LLSC Blood Cancer Quality of Life Research Grant program. “This partnership highlights Steele’s commitment to advancing research that enhances the lives of those battling blood cancers,” she said in a statement.
