Increasing regulatory attention related to consumers in the Canadian automotive industry has many dealerships scrambling to find the tools necessary to fall into compliance.
This week, HeyAuto, an “automotive ecosystem made up of a suite of products and services to help dealers stay better connected to their customers” announced today an exclusive, multi-year distribution agreement with Privacy4Cars, a privacy-tech company focused on identifying the challenges posed by vehicle data and creating solutions to better protect consumers. Through this partnership, HeyAuto and Privacy4Cars have committed to providing ongoing software solutions dedicated to personal data privacy for vehicle owners.
“Our commitment at HeyAuto is a holistic vehicle ownership experience. We are honoured to be selected as the exclusive distributor of Privacy4Cars’ game-changing software for all Canadian dealerships,” said the President of HeyAuto, Brett Jones.
HeyAuto will leverage Privacy4Cars’ proprietary data deletion solution, regarded in the automotive channels as the “most simple, efficient, effective, and auditable solution to meet increasing regulatory requirements and protect consumers”, to offer dealerships in its network new tools to clear consumer Personal Information often left behind in vehicles. Powered by Privacy4Cars’ platform and patented technologies, HeyAuto will facilitate this service exclusively for all dealer rooftops across Canada.
“We’re pleased to offer the Privacy4Cars solution to all Canadian dealers through our exclusive partnership with heyauto.com,” said Andrea Amico, Founder, and CEO, Privacy4Cars.
“Increasing regulatory attention related to consumers in the Canadian automotive industry has many dealerships scrambling to find the tools necessary to fall into compliance. HeyAuto’s suite of micro-services and the scalability of their technology made them the obvious choice for Privacy4Cars to integrate their proprietary technology.”
The partnership aims to help dealerships on HeyAuto’s platform to be able to reduce their business risk, increase satisfaction in their customer experience, boost their reputation, and deliver consumers the peace of mind that their privacy and personal data are protected.