Jony Ive is the man who designed the original iMac, iPod, iPhone, and iPad but left Apple in 2019 to form his own design firm, LoveFrom, together with industrial designer Marc Newson. Ive surely has the expertise and knowledge about what consumers like and don’t like when talking about infotainment technologies. Ive declared that the demand for more physical buttons will soon start to grow and the automakers will probably have to rethink their strategies as far as interior design is concerned. And, honestly, we can’t agree more – we need physical controls for at least a selection of core functions and this won’t change anytime soon. Read original article here.
