Tesla And Ford have high brand loyalty: what about new customers?

September 30, 2022

According to a recent report published by S&P Global Mobility, Tesla and Ford are the most successful brands for customer loyalty. The company measures loyalty based on the number of households that buy another vehicle from the same brand. The data used for the recent study looked at loyalty metrics between January and July 2022. Ford had the top loyalty among mainstream (non-luxury) brands, at nearly 60 percent. Toyota was the closest behind, at about 57 percent. As far as luxury brands are concerned, Tesla holds the top brand-loyalty spot based on the webinar results, at 67 percent. No other luxury automaker even comes close, with Mercedes-Benz in second place at just over 50 per cent. Read original article here.

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