In 2020 and 2021, responses to the the J.D. Power APEAL questionnaire crowned Porsche as the most appealing brand in the luxury segment and Dodge as the most appealing mainstream brand. With the 2022 study results out, seems we’re having Kartoffelsuppe and donuts for the third year in a row. Porsche took the crown ahead of Genesis by two points—the gap having shrunk by one point compared to last year when Porsche beat Genesis by three. Those two were followed by Cadillac, Mercedes-Benz, and BMW in the luxury top five. Dodge put a 19-point gap between it and second-place Ram, followed by GMC, Chevrolet, and Kia in the mass market top five. The lesson is that with great handling and great power come great appeal. Read original article here.
