At a recent conference, Jim Farley, the CEO of the Ford Motor Company, said that he believes his company should adopt a direct sales model, similar to Tesla’s. This is an idea that has been floated by many automakers before, but Ford seems more serious than most on this topic. According to the CEO, direct sales, where the automaker sells cars directly to consumers without having to go through a dealership, is the way to go for the automotive industry. In his vision, Farley sees modifications not only to the sales process but also to the vehicle’s delivery to the buyer. Read the original article.
