Sales per dealer franchise across light vehicle market up in 2021

The automotive retail industry added three dealer franchises to the Canadian market in 2021 from 2020, for a total of 3,709 dealer franchises when considering both core and affiliate brands.

In a recent update, DesRosiers Automotive Consultants (DAC) said that when looking at sales per dealer franchise counts, Toyota was again ahead with an average of 807 units. Subaru followed in second among mass market brands with 599 units, and Hyundai in third with 568 units.

“While dealer counts overall were stable, there were significant dynamics at play in 2021,” said Andrew King, Managing Partner of DAC. “Dealer acquisition activity was strong and valuations remarkable—as industry consolidation combined with high profitability fuelled the market.”

Among the luxury brands, Lexus snagged the top spot with 664 sales per dealer franchise, followed by Mercedes-Benz with 614 sales and BMW with 601 sales. Overall, DAC said average sales per dealer franchise across the light vehicle market increased 6.5%—up from 415 units to 442 units.

“In-line with the average increase, brand level sales per dealer results were largely positive,” said DAC. “Compared to the pre-pandemic levels of 2019, Cadillac, Alfa Romeo, and Volvo noted sales per dealer figures up 15, 14, and 10 units respectively for 2021.”

Lexus, Kia, and Maserati also experienced single digit increases.

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