Brand loyalty appears to be declining, thanks to the continued new and used vehicle supply shortage. The U.K.’s Auto Express highlights comments by John Webb, Managing Director of Automotive Data, who notes that “almost half of the huge number of hopeful buyers are prepared to change their choice of car. This is a red flag for brand loyalty because motorists are likely to switch makes to find the comparable size and body style they originally set their hearts on.” (Source: Auto Express) Read the original story…
