TradeRev launched a customizable vehicle details page meant to help dealers better connect with their wholesale and retail business.
According to the company, the new Retail Vehicle Details Page (VDP) feature allows them to easily share vehicle information online with consumers through a custom link. The idea is to help dealers gauge interest in a vehicle by showing a customized and customer-friendly condition report to the consumer so they can make a buying decision before dealers place a bid.
“Dealers don’t want to overwhelm their customers with every aspect of a vehicle’s condition report; they want to quickly and efficiently show consumers the information they value most when buying a vehicle,” said Mark Endras, President and Co-founder of TradeRev.
He said the new Retail VDP allows dealers to easily customize a digital condition report to feature the information they specifically want to highlight for their buyers. “Customers can then make a quick decision and dealers can bid more confidently knowing they have an immediate buyer for the vehicle,” said Endras.
Dealers can generate the Retail VDP by clicking “Create Customer Link” on the vehicle’s regular VDP in the TradeRev platform, and then customize the page with the dealer’s retail vehicle price while also including photos (including damages), videos, notes or declarations, and the dealership’s contact information.
“Our Retail VDP eliminates what was a manual and time-consuming process by enabling dealers to generate a simple, sharable report within seconds,” said James Tani, Co-founder of TradeRev. “It allows them to more easily connect with customers and close deals before the car even hits their lot.”
