Cox Automotive Canada’s Kelley Blue Book brand launched an enhanced version of its online vehicle valuation tool that provides trade-in values, auction values, and typical dealer asking prices.
The company said its new MarketLens Pro version builds on the existing MarketLens to offer a complete end-to-end valuation tool that also simplifies the trade-in appraisal process with features that provide a transparent experience for consumers.
“The vehicle trade-in process has become an even more critical stage of the sales process as auto dealers face tight market conditions in acquiring used vehicle inventory,” said Brian Murphy, Managing Director of Kelley Blue Book and Data Solutions, Cox Automotive Canada.
He said Kelley Blue Book is synonymous with the trade-in journey, and therefore it was only natural that they would introduce new features to MarketLens Pro to better manage the appraisal process.
“MarketLens Pro streamlines the approach for managing leads, appraisals, assigning related duties to team members and capturing all the crucial details of a customer trade-in to avoid guesswork,” said Murphy.
Users can access the tool from a desktop, tablet, or mobile device. Some of the features include the ability to add and save customer details with notes, complete a condition appraisal, add and save vehicle photos, capture customer sign-off with digital signatures, an MVDA questionnaire, trade-in analytics, and user-based permissions.
Among other things, the features also focus on areas such as the vehicle history report, performance tracking, and notifications.
