Groupe Park Avenue taps Geneviève Lagassé as dir. human resources

Quebec’s Groupe Park Avenue recently appointed Geneviève Lagassé as its new director of human resources.

“We are very happy to welcome Geneviève to our big family. She is a dynamic person, open-minded, and close and attentive to people,” said Norman Hébert, President and CEO of Groupe Park Avenue. “Her approach, talent and experience will help us take our human resources practices to the next level.”

Lagassé has more than 20 years of experience in key positions of human resources management, having worked for a software development company for 18 years — nine of which she served as head of human resources for North America.

In her new position, Lagassé will report directly to Hébert, and will be in charge of redefining the company’s strategy and practices around human resources, including around skill and organizational development, performance management, and more.

“This nice family business has experienced significant growth in recent years and is on the rise,” said Lagassé. “These successes bring opportunities, but also stimulating human resources challenges that I am proud to be able to meet with the team in place.”

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