TRADER is launching its annual Carology: The Science of Selling Cars event on April 20 at 1:00 p.m. ET; it will include insights on successful strategies and techniques from online marketplace giants and an exploration of the current online Canadian automotive landscape.
Specifically, the event will cover strategies and techniques, enhanced selling practices for dealership operations, and trends in Canadian automotive consumption.
“TRADER’s annual Carology event was introduced with the vision of providing Canadian dealers with strategic and tangible insights to navigate the ever-evolving digital automotive landscape,” said Ian MacDonald, Chief Marketing Officer at TRADER Corporation, adding that last year the event received “close to a thousand registrants and we are excited to share this knowledge with an even larger audience this year.”
MacDonald will be hosting the event, which will include speakers such as:
- Andrew Tai, CEO of Motoinsight (Keynote: Learnings for Dealers from Online Marketplace Giants);
- Bryan Segal, Vice President of Commercial, Comscore (Comscore Methodology & Canadian Online Automotive Marketplace Performance;
- Cathie Pattison, Dealer Principal, One Price Used Car Superstore (The Automotive Ice Age: Post-Pandemic Adaptations to Selling Used Cars); and
- Baris Akyurek, Director, Marketing Intelligence TRADER Corporation (Canadian Automotive Market Insights & Marketplace Performance Update).
“The event brings together esteemed automotive experts from different sectors to share their unique perspectives with the goal of enhancing understanding of changing consumer behaviours before going one step further in showing dealers how they can leverage these insights to scale and grow their everyday operations,” said MacDonald.
Dealers can register for free via carology.bespokeav.ca.
