A new report from J.D. Power, the Electric Vehicle Consideration Study, shows that while most car buyers shopping for electric vehicles do end up selecting a Tesla, “they hardly go into the process completely sold on the brand,” said CNET, adding that buyers cited the brand’s performance as the main reason for selecting a Tesla. More than 9,000 new car shoppers who planned to buy or lease a new vehicle in the next 12 months were surveyed for the study. (Source: CNET) Read the original article.
Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.
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