AutoVerify, which is powered by Mobials, has launched a new product meant to help dealers improve their digital merchandising efforts.
Known as AutoVerify Spotlight, the product highlights additional information that consumers want to know about a vehicle. It also includes a feature showcasing SiriusXM on VDPs — thanks to a partnership between the two companies. According to the company, the platform in its current form includes a feature showcasing SiriusXM on VDPs — thanks to a partnership between the two companies.
“Knowing about our free trial is the first step and Spotlight allows us to make that happen, giving customers access to all of our unparalleled audio entertainment,” said Mike Mazgay, VP, Automotive Remarketing and Dealer Operations, SiriusXM Canada.
AutoVerify said consumers are not always aware when a vehicle comes with a free trial subscription to SiriusXM, but that the new Spotlight offers that clarity for at-home shoppers with vehicles that do have the feature and are eligible for a trial subscription.
Marty Meadows, President at AutoVerify, considers the partnership a win-win for everyone: car buyers receive instant access to information while dealers are able to generate high quality leads. “And the best part? Spotlight is free for all new and used automotive dealerships,” said Meadows.
Additional Spotlights are expected to be introduced over the coming months, including: warranty and insurance, vehicle features (safety, entertainment), vehicle highlights (good value, low mileage), vehicle awards and ratings, and OEM rebates and incentives.
