User engagement with new cars is up 46% year-over-year in Canada, according to a July 2020 Kijiji Autos Trend Report.
Nationally, engagement on Kijiji Autos properties in July reveals the company reached 100 million VDP views, 87,000 calls, 1.3 million email/chat replies, 261,000 dealership URL clicks, 658,000 total live listings, and 152.5 average views per listing.
Total listings in July were 145,772 — with leads per listing up 31 per cent YOY. The average listing price for a new vehicle was $45,813 (up 1.78%), and $18,877 for used vehicles (up 0.57%) — all YOY from July 2020.
For mass-market domestic listing prices, new vehicles managed $49,425 while used vehicles were noted at $17,743. For mass-market import, Kijiji Autos notes new vehicles reached $35,315 and used vehicles $15,829.
Total views reached 30.5 million, with passenger vehicles taking in 11.9 million, SUVs with 8.6 million, pickup trucks reaching 6.0 million, and vans with 1.1 million.
The 10 most popular brands in Canada in July are Ford, Chevrolet, Toyota, Honda, Dodge, BMW, GMC, Nissan, Volkswagen, and Jeep.
For models the Honda Civic takes the lead, followed by the Ford F-150, Ford Mustang, BMW 3 Series, Chevrolet Silverado 1500, GMC Sierra 1500, Dodge Ram 1500, Toyota Corolla, Volkswagen Jetta, and Honda CRV.
