Mercedes-Benz Downtown Calgary dealer Perry Itzcovitch and its General Manager Mazen Aboulhosn discuss the strategy behind how the dealership achieved a new record of 260 Certified Pre-Owned sales in a month amid the pandemic, which they describe as an increase of more than 200 per cent over their previous record. A new facility, online investment, daily meetings, and health and safety protocols are among the key aspects that helped shape their success.
Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.
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