The sales and partnerships division of DAZN Media North America, a live and on-demand sports streaming service created by fans, announced an exclusive partnership with autoTRADER.ca.
DAZN is the exclusive home of the Premier League in Canada. The partnership means that autoTRADER.ca will be an “always-on” media partner across DAZN’s coverage of the events (472 this season). autoTRADER.ca integration will live as a video advertisement across every game, from June 17, 2020 (when the season starts) to May 2021 (when it concludes).
“We collaborated with them to curate this first-of-its-kind sponsorship across multiple touch points and look forward to integrating autoTRADER.ca during key timeframes across every single live broadcast of the Premier League this season and next on DAZN,” said Michael Mobley, Vice President of Media Sales in North America for DAZN.
autoTRADER.ca advertising will also appear in half-time coverage, and in DAZN’s cinematic series Countdown: Premier League — a show that recaps the biggest headlines to-date of the 2019-2020 season.
