OEMs offer big incentives amid COVID-19

OEMs are offering big incentives to consumers during the COVID-19 crisis — including Ford, “which is offering deferred car payments for up to six months for ‘peace of mind,’” according to Marketplace, adding that “Most mid-market automakers are making offers like Ford.” Jim Houston, who monitors Consumer Lending and Auto Finance at J.D. Power, said the incentives are similar to what was seen in 2009 and 2010, as the market crashed. OEMs are also said to be doing this to help their local dealerships. (Source: Marketplace) Read the original story…

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