A partnership between Dealer Teamwork and AutoAlert brings a new full service marketing solution to auto dealers, according to a news release from the company. AutoAlert, a leading data and predictive analytics platform offers clients open API integration.
The combination of Auto Alert’s proprietary big data intelligence and Dealer Teamwork’s patented MPOP (Merchandising, Personalization and Optimization Platform), results in a seamless consumer experience — one that pushes the right message to the right customer at the right time, and directs the customer to a landing page with dynamically created content, the company says.
“Our goal is to provide a personalized experience for automotive shoppers across every touchpoint throughout the shopping journey,” said AutoAlert CEO Mike Dullea.
One dealership already on board with the partnership is Ricart Automotive Group.
“We’ve been using both products for awhile now and always thought the two would be the perfect marriage,” said Rick Ricart, VP of Sales and Marketing. “With AutoAlert we have some of the best insights into our customer base, and with Dealer Teamwork, we can now make that data actionable, personalized and available to our online shoppers quicker than ever.”
