Porsche offers on-demand access to vehicles

Porsche has introduced a new sports car and SUV pilot program meant to provide consumers with access to a range of models via a mobile app.

Known as Porsche Passport, the program is a good example of how the automaker is using its new cars as a service model meant to meet the needs of a changing consumer.

The company’s month-to-month subscription-based program will allow members to frequently exchange vehicles, and benefit from unrestricted mileage and on-demand access to up to 22 models.

“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”

The automaker is working with Clutch Technologies to manage customer interaction and end-to-end service delivery.

The Porsche Passport pilot program is expected to launch in metro Atlanta, Ga. at the beginning of November 2017. The app will be available on Apple and Android devices.

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