Genesis launches first retail boutique

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Genesis Motors, the luxury vehicle division of Hyundai Motor Company, has launched Genesis Downtown, its first Canadian retail boutique in downtown Toronto. Since its initial designation as a standalone marque in late 2015, Genesis has been offering consumers both online and boutique platforms. “Genesis delivers personalized service every step of the way with the Genesis-at-Home concierge service and now, with the first retail store in Genesis Downtown, luxury boutiques,” said Michael Ricciuto, Brand Director of Genesis in a news release.

Customers who wish to visit can learn more about pricing, vehicle models and other pertinent information by visiting the downtown Toronto location. Those who are too far from the area or wish to conduct their inquiries elsewhere, will still be able to schedule a “Genesis at Home” demonstration and vehicle test drive with a Genesis representative at a location of their choice.

“Genesis Downtown is another touchpoint for our customers,” said Shahin Alizadeh, Distributor Principal, Genesis Downtown. “Since launch, our customers have expressed a desire to experience the brand in a more traditional automotive setting. As Genesis was built on the concept of human-centred luxury, this boutique provides another resource through which the brand can serve its customers,” said Alizadeh.

The company said that it plans to expand its presence in the retail market between 2017 and 2021 with three additional boutiques and approximately 30 more stand-alone Genesis facilities across Canada.

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