Dealertrack launches dealer portal for Kia

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4-dealertrack-kia-650Dealertrack announced it has launched a new Kia-branded Centric Finance Portal (CFP) for all Kia dealers in Canada.

The Cox Automotive Canada company said the portal is designed to “seamlessly integrate” with Kia’s systems, providing real-time updates, new vehicle inventory, incentives, aftermarket products and accessories and new CPO data.

The integrated portal will also enable credit application submissions by Kia dealers that are financing transactions through the Dealertrack network. Also, the agreement provides Kia Canada with transactional data, allowing them to proactively respond to market needs in real time, said the company.

“This launch of the Kia portal, powered by Dealertrack, reaffirms our commitment to the Canadian OEM market,” said Richard Evans, Vice- President and General Manager, Dealertrack Canada, in a written release.

“As Kia Canada continues to expand its sales in Canada, it is essential we align ourselves with industry leaders in order to best serve our customers,” said Ted Lancaster, Vice-President and Chief Operating Officer, Kia Canada, in a written release.

“The new Dealertrack portal is one of many initiatives aimed at providing consumers with a smooth, seamless and enjoyable purchase experience. We are very pleased with our Cox Automotive partnership and happy to make the announcement today.”

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Canadian auto dealer