CBB hires three execs

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Canadian Black Book has added three new members to its senior management team, led by company president Brad Rome.

Cole Reiken is the new Vice-President of Digital Strategy and Product Management for the company, with previous experience at Kijiji.ca, Driving.ca, Auto Trader and eBay Motors, said the company.

Reiken’s hiring comes a few months after Brian Murphy, Vice-President of Research and Editorial, was brought on. Murphy is CBB’s lead analyst, and he provides expertise in global automotive consulting, product planning, pricing and market research.

Richard Phillips, who joined Rome as a consultant in late 2015, has evolved with the company to become Vice-President of Business Development and Marketing. Phillips has worked on the agency side for over 25 years, and has developed marketing and business strategies for various OEMs.

“We have an unmatched, dedicated team at Canadian Black Book, but these new additions to our senior management team will open doors for us to continue on our path of adaptation and innovation,” said Rome, in a written release. “The auto business is in constant flux and the team we’ve assembled has been built to address the changing needs of our industry,” he added.

The news comes after the company formally announced that Kathy Ward, President and CEO, had retired.

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