BMW Richmond Hill’s service-only centre is now officially open for business.
This 13,000 sq.ft. facility is equipped with 120 parking spots, 12 service technicians, three service advisors, two parts advisors, support staff and management, all designed to service BMW customers in the Richmond Hill area.
Canadian auto dealer was invited to take a tour of the facility and learn more about its features.
“We don’t sell cars, we service them with same service quality you will find at any BMW service centre. It’s as good as you can get, and we think it’s the way of the future for other dealerships,” said Paul Roach, Brand Manager at BMW Autohaus in an interview with Canadian auto dealer.
The purpose of creating a service-only facility is to feed the growing demand of customers needing to be serviced, while not having a long wait, said Roach.
“When you book a service appointment, sometimes you wait a day or sometimes in peak season you can wait a week or two. By adding additional service bays here, it’s almost next day service,” said Roach.
The premium branded BMW elements are all included such as the espresso cafe, the furniture and BMW merchandise, even down to the signage.
“We didn’t want it to be boring or look like a shop — just very customer-friendly,” said Beto Najman, the architect on the project from Weis & Associates.
Although shorter wait times is the obvious benefit, the location sits in a low traffic area, making it an easier location to reach, said Roach.
“Our BMW dealership sells over 2,000 BMWs a year — that’s a lot of customers we need to look after. The other reason why we opened this facility is because traffic and congestion is continuing to get worse, so we’ve given them this option of a less traffic area and shorter wait times,” he added.