Karim Hemani will join CarProof’s executive team as vice-president, Consumer Vertical to help the company raise its profile.
In his new role, the company said Hemani will be focused on “aggressively expanding CarProof’s value proposition” and raising consumer awareness. He will have offices in both Toronto and London, Ont., where the company is headquartered.
“I’m excited to be part of the CarProof family,” said Hemani, in a written release. “The company is well positioned, with the right data, talent and culture, to deliver on a universal movement towards consumer transparency and empowerment.”
Ed Woiteshek, President and CEO, CarProof, welcomed Hemani: “Karim’s background in building best-in-class consumer experiences and his knowledge of digital marketing and brand strategy will help to bring CarProof’s promise of trust and transparency to more consumers, and in new ways. Ultimately this will benefit not only consumers but also our valued dealer and OEM partners.”
Hemani has held senior roles with Sears, Toronto Star Newspapers and Easyhome Ltd.
