Ottawa-based loyalty and rewards technology and services provider Ackroo recently announced it had been selected by two major Canadian dealer groups and one based in the U.S. to power their dealer group loyalty programs. The addition of these new dealer groups brings the total number of dealerships supported by Ackroo to 74 across North America.
Ackroo’s DealerCard program is a turnkey loyalty program specifically designed for the automotive industry to allow independent car dealerships and dealer groups to reward customer loyalty, boost customer retention and create new revenue streams.
“Automotive dealerships make up a very large, sophisticated and underserved market in which revenue increase and customer retention is top of mind,” remarked Eamonn Garry, chief executive officer at Ackroo.
“Ackroo’s DealerCard provides the ideal solution for this market by focusing on the dealers themselves with an immediate, proven return on investment.”
“The auto dealer market in North America includes more than 20,000 dealerships,” said Garry. “Ackroo’s signing of these North American dealer groups is further evidence of our ability to sell into this market and provide dealer group-wide solutions that are cost effective and easy to deploy.”
