New vehicle sales still strong in September


After an impressive first six months, new car and truck demand in Canada has continued to remain strong this year. In September, based on data compiled by DesRosiers Automotive Consultants, Canadians bought 149,092 light vehicles, a 4.2 per cent increase over the same month last year. Ford Motor Company of Canada was top seller, delivering 25,948 units for the month, with passenger cars witnessing a 14.5 per cent increase, largely driven by strong demand for its Fiesta and Fusion models. Chrysler Canada, although finishing in second place in terms of volume, saw much more modest gains than Ford, witnessing a 1.7 per cent jump over September 2012’s numbers. General Motors, although it has seen market share increase during 2013, actually witnessed sales decline 2.6 per cent, to 18,270.

On the Import side, the big winners (in terms of sales growth), were Jaguar and sister brand Land Rover which saw gains of 152 and 54.3 per cent respectively. Although total volume from both brands remains tiny (121 and 506 units sold for the month respectively), Jaguar’s continued strong growth is being closely watched by industry analysts, especially as the automaker continues to bolster and revamp its dealer network in Canada.

Another strong performer in the second half of the year has been Nissan — demand was up 41.6 per cent last month compared with 2012, the automaker shifting 7,688 units. Infiniti has also been significantly outperforming the market — sales grew 19.8 per cent in September, aided by new models such as the Q50 and expansion/upgrades to its retail network across the country.

Porsche, which saw significant growth during the first half of the year, has seen demand slow — growth was 13.3 per cent last month year-over-year, though that’s still respectable by any margin. Aside from Mercedes-Benz and Subaru, both which saw more than 20 per cent growth, much of the industry in Canada reported fairly modest gains, while some premium brands, notably MINI and Volvo saw declines of more than 7 per cent (MINI volume was down 7.2 per cent to 569 units, while Volvo sales declined 8.8 per cent). The Swedish brand is getting some new core product, which could help reverse the slide by this time next year. It will be interesting to see how things progress.

For more information, visit:

Related Articles
Share via
Copy link