Premier auto dealer review site DealerRater has launched a Canada-specific mobile optimized web site. Canadian automotive consumers can now easily research dealer reviews, rate their own car dealership experiences, and browse cars for sale using mobile browsers on iPhone, Blackberry and Android devices.
“Currently more than 25 per cent of our Canadian site traffic visits DealerRater.ca from a mobile device,” remarked Chip Grueter, president of DealerRater. “With the steady climb in mobile visits and search traffic, DealerRater is committed to offering Canadian mobile consumers a first-class site experience, optimized for their smartphones.”
With the new mobile site, DealerRater’s core functionality — reading dealer reviews, writing dealer reviews, and browsing cars for sale — has been preserved, enhanced and optimized in a streamlined and engaging user interface.
Key features of the new mobile site include:
• Postal code-driven geo-location services help consumers find local dealerships faster and read reviews that are most relevant to them;
• A simplified “Write a Review” page allows reviewers to tap star ratings and type review text on the go;
• “Tap-through” dealer display ads provide a direct link to a dealer’s website.
“The launch of DealerRater’s Canadian mobile site is a win-win for Canadian auto consumers and our Canadian Certified Dealer partners,” added Grueter. “Consumers enjoy the ease and convenience of the mobile site, while Certified Dealers gain the same SEO benefits as the full DealerRater site with higher-quality ad impressions from our mobile site traffic.”
