SiriusXM Canada recently revealed that Halifax-based Steele Auto Group has joined its pre-owned vehicle program. The program helps participating dealerships market pre-owned inventory by offering a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with satellite radio.
“We are very pleased to welcome Steele Auto Group to SiriusXM’s pre-owned vehicle program,” remarked James Byun, vice-president, OEM, SiriusXM Canada. “The program helps dealerships add value to pre-owned vehicles and gives more drivers the opportunity to experience SiriusXM’s incredible content and programming.”
Dave MacRitchie, chief operating officer, Steele Auto Group, added that “we are excited about our affiliation with SiriusXM Canada. SiriusXM’s pre-owned vehicle program provides an opportunity to highlight the full features of vehicles equipped with satellite radio and offers pre-owned customers a three-month complimentary subscription.”
Steele Auto Group is made up of 14 dealerships in Atlantic Canada including Audi Halifax, Halifax Chrysler, Land Rover Halifax, MacPhee Chevrolet, Porsche of Halifax, Steele Chrysler, Steele Ford Lincoln, Steele Hyundai, Steele Jaguar, Steele Mazda, Steele Premium Pre-owned, Steele Subaru, Steele Volkswagen, and Volvo of Halifax. The group was recently named one of Canada’s 50 Best Managed Companies.
